Thank you for choosing to be part of our community at Firedstone
Developments (“company”, “we”, “us”, or “our”). We are committed to
protecting your personal information and your right to privacy. If you
have any questions or concerns about our policy, or our practices with
regards to your personal information, please contact us at
support@firedstone.com.

When you visit our website https://www.firedstone.com, and use our
services, you trust us with your personal information. We take your
privacy very seriously. In this privacy notice, we describe our privacy
policy. We seek to explain to you in the clearest way possible what
information we collect, how we use it and what rights you have in
relation to it. We hope you take some time to read through it carefully,
as it is important. If there are any terms in this privacy policy that
you do not agree with, please discontinue use of our Sites and our
services.

This privacy policy applies to all information collected through our
website (such as https://www.firedstone.com), and/or any related
services, sales, marketing or events (we refer to them collectively in
this privacy policy as the “Sites”).

Please read this privacy policy carefully as it will help you make
informed decisions about sharing your personal information with us.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE USE YOUR INFORMATION?
3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?
4. WHO WILL YOUR INFORMATION BE SHARED WITH?

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
6. HOW LONG DO WE KEEP YOUR INFORMATION?
7. HOW DO WE KEEP YOUR INFORMATION SAFE?

8. DO WE COLLECT INFORMATION FROM MINORS?
9. WHAT ARE YOUR PRIVACY RIGHTS?
10. CONTROLS FOR DO-NOT-TRACK FEATURES

11. DO WE MAKE UPDATES TO THIS POLICY?

12. HOW CAN YOU CONTACT US ABOUT THIS POLICY?



Personal information you disclose to us
In Short: We collect personal information that you provide to us such as
name, address, contact information, passwords and security data, and
payment information.

We collect personal information that you voluntarily provide to us when
expressing an interest in obtaining information about us or our products
and services, when participating in activities on the Sites or otherwise
contacting us.

The personal information that we collect depends on the context of your
interactions with us and the Sites, the choices you make and the
products and features you use. The personal information we collect can
include the following:

Name and Contact Data. We collect your first and last name, email
address, postal address, phone number, and other similar contact data.

Credentials. We collect passwords, password hints, and similar security
information used for authentication and account access.

Payment Data. We collect data necessary to process your payment if you
make purchases, such as your payment instrument number (such as a credit
card number), and the security code associated with your payment
instrument. All payment data is stored by our payment processor and you
should review its privacy policies and contact the payment processor
directly to respond to your questions.

All personal information that you provide to us must be true, complete
and accurate, and you must notify us of any changes to such personal
information.

Information automatically collected

In Short: Some information – such as IP address and/or browser and
device characteristics – is collected automatically when you visit our
Sites.

We automatically collect certain information when you visit, use or
navigate the Sites. This information does not reveal your specific
identity (like your name or contact information) but may include device
and usage information, such as your IP address, browser and device
characteristics, operating system, language preferences, referring URLs,
device name, country, location, information about how and when you use
our Sites and other technical information. This information is primarily
needed to maintain the security and operation of our Sites, and for our
internal analytics and reporting purposes.
Like many businesses, we also
collect information through cookies and similar technologies.

Information collected from other sources

In Short: We may collect limited data from public databases, marketing
partners, and other outside sources.

We may obtain information about you from other sources, such as public
databases, joint marketing partners, as well as from other third
parties. Examples of the information we receive from other sources
include: social media profile information; marketing leads and search
results and links, including paid listings (such as sponsored links).


2. HOW DO WE USE YOUR INFORMATION?

In Short: We process your information for purposes based on legitimate
business interests, the fulfillment of our contract with you, compliance
with our legal obligations, and/or your consent.

We use personal information collected via our Sites for a variety of
business purposes described below. We process your personal information
for these purposes in reliance on our legitimate business interests
(“Business Purposes”), in order to enter into or perform a contract with
you (“Contractual”), with your consent (“Consent”), and/or for
compliance with our legal obligations (“Legal Reasons”). We indicate the
specific processing grounds we rely on next to each purpose listed
below.

We use the information we collect or receive:

To send you marketing and promotional communications. We and/or our
third party marketing partners may use the personal information you send
to us for our marketing purposes, if this is in accordance with your
marketing preferences. You can opt-out of our marketing emails at any
time (see the “WHAT ARE YOUR PRIVACY RIGHTS” below).

To send administrative information to you. We may use your personal
information to send you product, service and new feature information
and/or information about changes to our terms, conditions, and policies.

To post testimonials. We post testimonials on our Sites that may contain
personal information. Prior to posting a testimonial, we will obtain
your consent to use your name and testimonial. If you wish to update, or
delete your testimonial, please contact us at Daniel@Firedstone.com and
be sure to include your name, testimonial location, and contact
information.

Deliver targeted advertising to you. We may use your information to
develop and display content and advertising (and work with third parties
who do so) tailored to your interests and/or location and to measure its
effectiveness.

Request Feedback. We may use your information to request feedback and to
contact you about your use of our Sites.

To enforce our terms, conditions and policies.

To respond to legal requests and prevent harm. If we receive a subpoena
or other legal
request, we may need to inspect the data we hold to determine how to
respond.

For other Business Purposes. We may use your information for other
Business Purposes, such as data analysis, identifying usage trends,
determining the effectiveness of our promotional campaigns and to
evaluate and improve our Sites, products, services, marketing and your
experience.

3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

In Short: We only share information with your consent, to comply with
laws, to protect your rights, or to fulfill business obligations.

We may process or share data based on the following legal basis:

Consent: We may process your data if you have given us specific consent
to use your personal information in a specific purpose.

Legitimate Interests: We may process your data when it is reasonably
necessary to achieve our legitimate business interests.

Performance of a Contract: Where we have entered into a contract with
you, we may process your personal information to fulfill the terms of
our contract.

Legal Obligations: We may disclose your information where we are legally
required to do so in order to comply with applicable law, governmental
requests, a judicial proceeding, court order, or legal process, such as
in response to a court order or a subpoena (including in response to
public authorities to meet national security or law enforcement
requirements).

Vital Interests: We may disclose your information where we believe it is
necessary to investigate, prevent, or take action regarding potential
violations of our policies, suspected fraud, situations involving
potential threats to the safety of any person and illegal activities, or
as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your
personal information in the following situations:

Vendors, Consultants and Other Third-Party Service Providers. We may
share your data with third party vendors, service providers, contractors
or agents who perform services for us or on our behalf and require
access to such information to do that work. Examples include: payment
processing, data analysis, email delivery, hosting services, customer
service and marketing efforts. We may allow selected third parties to
use tracking technology on the Sites, which will enable them to collect
data about how you interact with the Sites over time. This information
may be used to, among other things, analyze and track data, determine
the popularity of certain content and better understand online activity.
Unless described in this Policy, we do not share, sell, rent or trade
any of your information with third parties for their promotional
purposes.

Business Transfers. We may share or transfer your information in
connection with, or during negotiations of, any merger, sale of company
assets, financing, or acquisition of all or a portion of our business to
another company.

Third-Party Advertisers. We may use third-party advertising companies to
serve ads when you visit the Sites. These companies may use information
about your visits to our Website(s) and other websites that are
contained in web cookies and other tracking technologies in order to
provide advertisements about goods and services of interest to you.

4. WHO WILL YOUR INFORMATION BE SHARED WITH?

In Short: We only share information with the following third parties.

We only share and disclose your information with the following third
parties. We have categorized each party so that you may be easily
understand the purpose of our data collection and processing practices.
If we have processed your data based on your consent and you wish to
revoke your consent, please contact us.

Advertising, Direct Marketing, and Lead Generation

Google AdSense

Allow Users to Connect to their Third-Party Accounts

, Facebook account, Instagram account, LinkedIn account and Twitter
account

Content Optimisation

Google Site Search

Retargeting Platforms

Facebook Custom Audience, Facebook Remarketing, Google Ads Remarketing
and Google Analytics Remarketing

Social Media Sharing and Advertising

Twitter advertising, Twitter social plugins, Instagram advertising,
Facebook advertising, Facebook social plugins, LinkedIn advertising and
LinkedIn social plugins

Web and Mobile Analytics

Google Analytics

Website Hosting

Bluehost

Website Performance Monitoring

Crashlytics

Website Testing

Optimizely, Google Play Console and Google Website Optimizer

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect
and store your information.

We may use cookies and similar tracking technologies (like web beacons
and pixels) to access or store information. Specific information about
how we use such technologies and how you can refuse certain cookies is
set out in our Cookie Policy.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill
the purposes outlined in this privacy policy unless otherwise required
by law.

We will only keep your personal information for as long as it is
necessary for the purposes set out in this privacy policy, unless a
longer retention period is required or permitted by law (such as tax,
accounting or other legal requirements). No purpose in this policy will
require us keeping your personal information for longer than 1 year.

When we have no ongoing legitimate business need to process your
personal information, we will either delete or anonymise it, or, if this
is not possible (for example, because your personal information has been
stored in backup archives), then we will securely store your personal
information and isolate it from any further processing until deletion is
possible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system
of organisational and technical security measures.

We have implemented appropriate technical and organisational security
measures designed to protect the security of any personal information we
process. However, please also remember that we cannot guarantee that the
internet itself is 100% secure. Although we will do our best to protect
your personal information, transmission of personal information to and
from our Sites is at your own risk. You should only access the services
within a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children
under 13 years of age.

We do not knowingly solicit data from or market to children under 13
years of age. By using the Sites, you represent that you are at least 13
or that you are the parent or guardian of such a minor and consent to
such minor dependent’s use of the Sites. If we learn that personal
information from users less than 18 years of age has been collected, we
will deactivate the account and take reasonable measures to promptly
delete such data from our records. If you become aware of any data we
have collected from children under age 13, please contact us at
Daniel@Firedstone.com.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: In some regions, such as the European Economic Area, you have
rights that allow you greater access to and control over your personal
information. You may review, change, or terminate your account at any
time.

In some regions (like the European Economic Area), you have certain
rights under applicable data protection laws. These may include the
right (i) to request access and obtain a copy of your personal
information, (ii) to request rectification or erasure; (iii) to restrict
the processing of your personal information; and (iv) if applicable, to
data portability. In certain circumstances, you may also have the right
to object to the processing of your personal information. To make such a
request, please use the contact details provided below. We will consider
and act upon any request in accordance with applicable data protection
laws.

If we are relying on your consent to process your personal information,
you have the right to withdraw your consent at any time. Please note
however that this will not affect the lawfulness of the processing
before its withdrawal.

If you are resident in the European Economic Area and you believe we are
unlawfully processing your personal information, you also have the right
to complain to your local data protection supervisory authority. You can
find their contact details here: http://ec.europa.eu/justice/data-
protection/bodies/authorities/index_en.htm

Cookies and similar technologies: Most Web browsers are set to accept
cookies by default. If you prefer, you can usually choose to set your
browser to remove cookies and to reject cookies. If you choose to remove
cookies or reject cookies, this could affect certain features or
services of our Sites. To opt-out of interest-based advertising by
advertisers on our Sites visit http://www.aboutads.info/choices/.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile
applications include a Do-Not- Track (“DNT”) feature or setting you can
activate to signal your privacy preference not to have data about your
online browsing activities monitored and collected. No uniform
technology standard for recognizing and implementing DNT signals has
been finalized. As such, we do not currently respond to DNT browser
signals or any other mechanism that automatically communicates your
choice not to be tracked online. If a standard for online tracking is
adopted that we must follow in the future, we will inform you about that
practice in a revised version of this Privacy Policy.


11. DO WE MAKE UPDATES TO THIS POLICY?

In Short: Yes, we will update this policy as necessary to stay compliant
with relevant laws.

We may update this privacy policy from time to time. The updated version
will be indicated by an updated “Revised” date and the updated version
will be effective as soon as it is accessible. If we make material
changes to this privacy policy, we may notify you either by prominently
posting a notice of such changes or by directly sending you a
notification. We encourage you to review this privacy policy frequently
to be informed of how we are protecting your information.

12. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

If you have questions or comments about this policy, you may contact our
Data Protection Officer (DPO), Daniel Stringer, by email at
Daniel@Firedstone.com, or by post to:
Firedstone Developments Daniel Stringer
West Bromwich Street Walsall,
WS1 4DB
United Kingdom